Value Set

Brand Philosophy

Empty, Fill, and Defend.

  • EMPTY

    Empty out dirt and impurities thoroughly from skin

  • Fill

    Fill the skin by deeply conveying active ingredients

  • DEFEND

    Defend the skin from external factors

     

EVERYONE IS DIFFERENT, JUST LIKE OUR SKIN TYPES.

SO, WE STUDIED...

We develop products that can maintain the skin’s normal biological functions based on our Empty-Fill-Defend principles and focus on recovering and sustaining the constancy of the skin barrier to protect the skin from harmful external factors and prove the effects of these products based on clinical trials.We provide customers with the most fundamental skincare tips instead of complicated explanations about ingredients or specialized effects, letting them naturally apply these tips to their routines and be happier and more energetic in everyday life. We will continue to focus on studying skin, especially ‘skin barriers’, delving into the topic with greater diversity and depth so that we can contribute to leading everyone’s skin toward a better, healthier life.

Our Promise

  • Cruelty Free

  • Paraben free

  • Dermatologist tested

  • Made in Korea

  • Allergen Free